2023 Subaru Pickup Truck: Rumors And Expectations

The segment of pickup trucks is getting more popular than ever and that’s why we are seeing some brand-new names in the business. Subaru isn’t strange to this segment but it hasn’t been around since the Baja pickup, which was in production during the early 2000s. Nowadays, it looks like the Japanese manufacturer could enter the segment once again. This time, we would see a bigger and more capable truck, rumors say. The name is still a mystery, so we will call it the 2023 Subaru Pickup Truck for now.

Although the officials are still quiet on this pickup, some of the things are relatively easy to be predicted. That primarily refers to the overall layout, which would be based on one of the existing Subaru models. This also means it would feature a unibody design, which would make it more comfortable and better to drive compared to most rivals.

Still, keep in mind that the following paragraphs are based on rumors, so we suggest you stay reserved.

2023 Subaru Pickup Truck render

2023 Subaru Pickup Truck Design

Of course, the first thing that comes to mind about the 2023 Subaru Pickup Truck is the overall design. As we already mentioned, the new pickup would be notably bigger and more rugged compared to the old Baja pickup. Simply, today’s market is significantly different and Subaru will try to bring a pickup that perfectly combines utility with ride quality.

Therefore, the new truck would be based on the company’s modular platform, the same one that underpins the flagship SUV called Ascent. This three-row SUV has been around for a while and it proved itself as a pretty capable machine.

So, this means that the 2023 Subaru Pickup Truck would feature a unibody design, which brings benefits in many ways. Simply, such a design would ensure a crossover-like driving experience, which a higher level of comfort and more engaging handling compared to traditional BoF trucks. Honda has been practicing this for a long time and the results are pretty obvious.

However, such a design approach also brings a couple of limitations and that particularly refers to the max towing capacity.  We don’t believe that this pickup would be able to tow more than 5.000 pounds.

Exterior Design

When it comes to the exterior design, we count on a lot of things in common with the Ascent SUV. The front end design should be pretty much identical, though the Japanese engineers might bring a couple of tweaks to the front bumper, in order to make this pickup look a little bit more rugged. Also, we are pretty sure that the crew-cab layout will be the only one on the offer. Behind the cabin, we expect to see a relatively short cargo bed, probably 5- or 5.5-foot long.

2023 Subaru Pickup Truck rendering

Also, it’s worth mentioning that the company has recently started with the new Wilderness trim, which brings a lot of off-road upgrades. It already debuted in models like Forester and Outback, so we presume it would be offered in the 2023 Subaru Pickup Truck, with similar upgrades.


This aspect shouldn’t bring any surprise. We presume that the 2023 Subaru Pickup Truck interior would look largely the same as the one that characterizes the three-row SUV. This refers to the dashboard in particular, which should look pretty much the same, with similar aesthetics and the same amount of tech and convenience features.

Of course, the major difference will be the lack of the third row. This row and the cargo area will be replaced with a cargo bed, while the cabin would feature two rows of seats. Both of them should be very spacious and comfortable, so we expect the new model to accommodate adults with ease in both rows.

2023 Subaru Pickup Truck Engine

This is another aspect that shouldn’t bring any bigger surprise. We count on the same 2.4-liter turbo-four, which puts out 260 horsepower and 277 pound-feet f torque. The power is sent to the wheels through the CVT gearbox. Of course, all-wheel-drive would be standard.

Also, we presume that this version would come with a couple of upgrades in terms of off-roading. We could see a few more systems installed, including a limited-slip differential and similar things.

2023 Subaru Pickup Truck Interior

2023 Subaru Pickup Truck Release Date and Price

At this point, the 2023 Subaru Pickup Truck is just a rumor, but these rumors suggest it could arrive already by the end of this year. If it arrives, we presume that the base price will go around 35.000 dollars.

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